A web-based video editing software was bought by Microsoft
Microsoft acquires Clipchamp, a video editing application based on a browser, and indicates that this would match Windows well. Clipchamp was created in 2013 to allow anyone to build and edit films from a browser to make full use of the power of GPUs. Companies such as Google, Dell, and Deloitte utilize Clipchamp.
— Panos Panay (@panos_panay) September 7, 2021
Microsoft now wants to integrate Clipchamp into its Microsoft 365 range, and maybe even Windows. Clipchamp, Microsoft’s vice president, Office of the media group, explains: “With a Web app that leverages your PC’s full capability Clipchamp is natural in enhancing Microsoft 365 cloud-driven productivities experiences for people, families, schools, and companies.”
Funnily, Pratley also adds “this fits quite well with Microsoft Windows,” which implies that Microsoft will in the future be able to integrate Clipchamp with Windows. As the program on the Microsoft Store, Clipchamp already exists and the existing Windows video editing capabilities of Microsoft are inadequate to put it the least.
In addition to possible future Clipchamp integration, Windows 11 may enhance this scenario. Windows and Devices Chief Panos Panay taught Windows 11 a new picture application with what appears like improved photo and video editing features just minutes before the acquisition announcement. The current Windows 10 pictures app can edit movies, however, the tools are quite rudimentary and not even closer to Clipchamp’s editing choices.
A mix of templates and a filter, transition, stock media and style library is used by Clipchamp to allow anyone to produce multi-track music and user-friendly movies. A new focus for the firm on innovation and even consumer-friendly applications seems to be Microsoft’s purchase.
Months after CEO Satya Nadella declared that “the coming decade will be just as much about production than consumption and the community surrounding it” Microsoft just recruited an ex-Uberexec to conduct a consumer app initiative within the business.